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Cognitive interviewing - Online

Cognitive interviewing - Online
This live online course provides training in Cognitive Interviewing, a set of techniques used to test survey questions.  (NatCen trainers, Foundation Level) * Price:  £165 for SRA members, £220 for non-members.  It runs over two mornings and uses Zoom software *

Introduction/Overview

This course provides training in Cognitive Interviewing, a set of techniques used to test survey questions. The course takes participants through the stages involved in testing survey questions using cognitive interviewing techniques such as think-aloud, probing, and observation.

 

Course objectives

 

By the end of the workshop, participants will be able to:

  •  Understand what factors contribute to measurement error in surveys, the advantages and disadvantages of different pretesting methods and the theoretical background to cognitive interviewing;
  • Be able to design cognitive interview protocols and recruitment strategies, conduct interviews, analyse data and interpret findings.

 

Topics

 

The course covers:

  • What is cognitive interviewing and why is it useful?
  • Designing a cognitive interviewing study
  • Sampling and recruitment strategies
  • Developing a cognitive interview protocol
  • Conducting cognitive interviews
  • Management, analysis and interpretation of cognitive interview data

 

Who will benefit

 

You will find the course useful if:

  •  you wish to acquire a theoretical understanding of the role of cognitive methods in the development and testing of survey instruments;
  • you need to gain practical experience in cognitive interviewing techniques and analysis of data;
  • you need to plan a cognitive test for the first time;
  • you commission or manage quantitative research in central or local government, health or other applied policy sectors and need to learn about pre-testing methods so you can incorporate this stage of development into your work

No prior interviewing experience is necessary for this course, although some prior exposure to questionnaire design will be beneficial.

 

Learning outcomes

 

Participants will achieve an awareness of the critical issues and techniques in conducting a cognitive interview and will increase their own ability to do cognitive interviewing.

 

Course tutor

 

The course will be taught by members of NatCen’s Questionnaire Development and Testing (QDT) Hub who are experts in the design and conduct of cognitive interviewing studies to test survey questions and materials. The team have tested hundreds of survey questions and will draw on a wide range of examples.

Course fee payable to SRA.

 

  This course contributes 6 hours to the MRS CPD programme

 

n.b. This course runs over two consecutive mornings:

Part 1 - 21 October - 9.30 am to 1.30 pm

Part 2 - 22 October - 9.30 am to 1.30 pm

 

When
10/21/2020 9:30 AM - 10/22/2020 1:30 PM
GMT Standard Time
Where
ONLINE ONLINE UNITED KINGDOM

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