This course is designed to familiarise participants with a powerful
and efficient method of testing survey questions called Cognitive
Interviewing. It will be delivered through a combination of taught
theory and practical sessions. This course will provide you with all the
information you will need to set up and run your own cognitive
interviewing projects. The course will include practical information on
how to implement the most popular methods in cognitive interviewing,
which are think-aloud, probing, and observation, as well as “hands-on”
sessions where participants will have the chance to practice these
By the end of the workshop, participants will:
The course covers:
You will find the course useful if:
No prior interviewing experience is necessary for this course,
although some prior exposure to questionnaire design will be beneficial.
Participants will achieve an awareness of the critical issues and
techniques in conducting a cognitive interview and will increase their
own ability to do cognitive interviewing.
Jo d’Ardenne is Research Director working within
NatCen’s Questionnaire Development and Testing (QDT) Hub. She is
co-author of the text book, ‘Cognitive Interviewing Practice.’ Jo
has experience conducting cognitive interviews with a wide-range of
audiences including: children and young people, professionals and people
who speak English as a second language. Jo has experience of conducting
eye-tracking research to assess how people navigate and locate
information on both paper and web-based forms.
Course fee payable to SRA.
This course contributes 6 hours to the MRS CPD programme