Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to provide first-hand experience of one of the key roles: facilitator, moderator, and group member. We also consider how to modify the style and approach depending on the sensitivity of the topic and the nature of the participants.
By the end of the course participants should:
The course will benefit those who intend to use qualitative focus groups or group discussions as the main method in a project or as a supplementary method. It is also designed to support those who need to know what to look for when commissioning good quality research. It is suitable for participants with very little or no experience of interviewing or focus groups but can also be of benefit for those wishing to brush-up their skills or simply acquire new skills without a specific project in mind. Participants come from diverse academic and policy backgrounds and very diverse topic areas. Some knowledge of qualitative research or attendance on the Designing a qualitative study is advisable.
Dr Karen Lumsden is currently Assistant Professor in Criminology at the University of Nottingham and has a PhD in Sociology from the University of Aberdeen. She has over 15 years experience teaching qualitative research methods at postgraduate level and to academics and practitioners. This includes courses at the University of Aberdeen, University of Glasgow, University of Essex and Kingston University, and for the Social Research Association. Karen has also designed and delivered social research methods training for police officers and staff via the East Midlands Policing Academic Collaboration (EMPAC) and for research consultancies. She has authored a number of academic books and journal articles in the areas of sociology and criminology, and on qualitative research methods. Karen is also Chair of the Editorial Board of Sociological Research Online.
This course contributes 6 hours to the MRS CPD programme