Innovation in research design - Council Chamber
Dear diary… The challenges and opportunities of designing online diaries
This presentation explores the challenges and opportunities in designing online diaries, using the Wales National Travel Survey as a case study. It covers key design decisions, data collection methods, and insights from testing stages such as cognitive interviewing and quantitative tests, offering practical recommendations for transitioning to digital data collection in surveys.
Eva Aizpurua - National Centre for Social Research
Using driving simulation to understand road users’ perceptions of safety on smart motorways
National Highways used a high-fidelity driving simulator to measure drivers’ perceptions of safety whilst experiencing a smart motorway. Drivers were presented with alternate treatment of emergency areas and their response was tested. This presentation discusses how careful study design can address the challenge of reliably measuring a person’s feelings within a simulated environment and share effective practice.
Michael Soper - National Highways & Scott Stephenson - AECOM