Upshot Marketing was launched in 2013, borne out of design agency hey moscow, where lead consultant Liz Wakefield was MD and research consultant. Upshot was created in order to specialise on insight, strategy and planning work.

We provide a high level of service quality, based on 8 years solid experience working in communities, developing insights and supporting improvements in services and communication for the NHS, local government and educational organisations.

Our flexible informed approach, substantial expertise and experience, combined with real ambition to add significant value to each and every project, ensures the best possible outcomes. This is why we chose the name Upshot: We are utterly and unashamedly results-focused and determined to deliver the best.