Questionnaire Design


One day, Foundation level. LondonPrice for SRA members: £202.50

*Prices for 2019 courses have increased to £270 per day; SRA members receive a 25% discount, paying £202.50*

Click here for more information (NatCen Course)

This course is aimed at giving participants a thorough grounding in questionnaire design. This course will be highly participatory, with sessions aimed at providing hands-on experience of designing questionnaires and survey questions, for quantitative social research.


By the end of the two days participants should:

  • ● Have a greater awareness of the different aspects involved in writing good survey questions and questionnaires
  • ● Be able to design questions that:
    • ● meet research objectives,
    • ● take analysis considerations into account,
    • ● take account of primacy and recency effects,
    • ● avoid ambiguous words or concepts,
    • ● avoid writing multiple questions in one,
    • ● minimise problems of recall error and telescoping.
  • ● Have the tools to critique existing surveys


  • ● Questionnaire and measurement error
  • ● Concepts to indicators
  • ● General principles of question design
  • ● Designing response options
  • ● Writing questionnaires for different modes
  • ● Reviewing survey questions
  • ● Your questions and questionnaire design challenges

Who will benefit?

A general familiarity with quantitative research methods is assumed, but it is not necessary to have experience of using these methods. You will find this course useful if:

  • ● you are new to survey research
  • ● you need to design survey questionnaires for the first time
  • ● you commission or manage survey research in central or local government, health or other applied policy sectors and need to understand the issues associated with questionnaire design.

Learning outcomes

  • ● Participants will have a good awareness of the optimal ways to word individual questions and create the questionnaire as a whole.

Course tutor

The course will be taught by …

Ruxandra Comanaru is a Research Director working in the Questionnaire Development and Testing Hub at NatCen.  Since joining NatCen, Ruxandra has worked of a variety of projects, designing questionnaires, as well as using cognitive interviews to test and refine the questions. Ruxandra also combines cognitive methods with usability testing methods to ensure that online questionnaires (desktop and mobile) are fit for purpose.  Prior to joining NatCen, Ruxandra was a Lecturer in Quantitative and Qualitative Social Research Methods at Birkbeck, University of London. She completed a PhD in Applied Linguistics and Communication at Birkbeck.

Emma Corteen is a Researcher working within NatCen’s Questionnaire Development and Testing Hub. Since joining NatCen, Emma has worked on a wide range of projects which have focused on designing questionnaires and cognitively testing survey questions. Her main research interests lie in survey question design and the cross-linguistic and cross-cultural comprehension of survey questions. Prior to joining NatCen, Emma completed a PhD in Linguistics at the University of Cambridge and has designed and conducted a variety of research projects in both academic and non-academic settings.

mrs cpd logo This course contributes 6 hours to the MRS CPD programme

Price for SRA members: £202.50. Use the discount code emailed to you.

VAT is not charged for SRA courses.

If you are unsure of your code, or haven't received one, please contact us.

Want to book 2+ people at the same time? We need to adjust the system to allow this, so email admin[at]the-sra[dot]

Registration on the day is from 9.00 - 9.30 am.


Cancellation policy: Full refund if cancelled 21 days or more from the course date.  No refund if cancelled 20 days or fewer from the course date.

Registrations for this course will not be accepted after 21 November 2019 at noon.

Price: £270.00

Start Time: 9:30 am
End Time: 4:30 pm

Date: November 22, 2019

35 Northampton Square
United Kingdom
Map and Directions

Registration Details

Personal Information

Your name, organisation and job title will be put 'as is' on name badges and delegate lists (where used), so please check spelling, Capitals, etc

This course is paperless

NO course materials will be handed out at this course. We will email you a link and you'll need to download course materials, and bring them with you on a laptop/tablet (or print copies)

How are you paying?

Purchase Order, address for invoice

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SRA members, enter promo code for discount

Members MUST enter the Promo Code to get a discount. If you can't remember the code, please contact the SRA office.