Introduction to Qualitative Research


One day, Foundation level. LondonPrice for SRA members: £202.50

*Prices for 2019 courses have increased to £270 per day; SRA members receive a 25% discount, paying £202.50*

Click here for more information   (NatCen course)


This course is designed to equip participants with a clear understanding of qualitative research, in terms of what its key features are and the different methods that are commonly used within it. It is also intended to give you an appreciation of what qualitative research can be used for and how its findings can be understood and presented to a wider audience.

The course will be delivered through a mixture of taught sessions and practical exercises.


By the end of the workshop, participants will be able to:

  • • describe the key features of qualitative research and its key contributions and applications
  • • make informed decisions about which types of research questions are best answered using qualitative approaches
  • • contrast qualitative and quantitative approaches and understand when they are best used singly or in combination
  • • understand the advantages and disadvantages of different qualitative research methods
  • • recognise quality in the design, undertaking and reporting of qualitative research
  • • understand how to make use of qualitative research evidence in a credible way


  • • The role and use of qualitative methods in social research
  • • The key principles of qualitative sampling
  • • Qualitative data collection tools and techniques, with a focus on in-depth interviews and focus groups
  • • The key principles of managing and analysing qualitative data
  • • Talking about and using qualitative data credibly

Who will benefit?

We hope this course will be useful to you if you:

  • • are new to qualitative research, or about to embark on your first project
  • • commission or manage qualitative research in central or local government, health or other applied policy sectors
  • • work in a different research discipline (e.g. quantitative research) and are about to collaborate with qualitative researchers or use qualitative research findings

Course tutor

Ashley Brown is a Research Director in NatCen’s Crime and Justice team. She specialises in qualitative methods and has developed a portfolio of sensitive research with people in vulnerable circumstances. This includes research with perpetrators and victims/survivors of crime and the agencies which engage with them. She has also conducted research on subjects including the environment, young people, mental health and equalities and discrimination. Before joining NatCen in 2009, Ashley held posts at Barnardo’s and the Scottish Youth Parliament. Ashley has an MA (Hons) in Philosophy and Politics from the University of Edinburgh.

mrs cpd logo This course contributes 6 hours to the MRS CPD programme

Price for SRA members: £202.50. Use the discount code emailed to you.

VAT is not charged for SRA courses.

If you are unsure of your code, or haven't received one, please contact us.

Want to book 2+ people at the same time? Get in touch: admin[at]the-sra[dot]

Registration on the day is from 9.00 - 9.30 am.


Cancellation policy: Full refund if cancelled 21 days or more from the course date. No refund if cancelled 20 days or fewer from the course date.

Registrations for this course will not be accepted after 19 September 2019 at noon.

Price: £270.00

Start Time: 9:30 am
End Time: 5:00 pm

Date: September 20, 2019

NatCen Social Research
35 Northampton Square
Map and Directions

Registration Details

Personal Information

Your name, organisation and job title will be put 'as is' on name badges and delegate lists (where used), so please check spelling, Capitals, etc

How are you paying?

Purchase Order, address for invoice

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SRA members, enter promo code for discount

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