SRA North: Free evening seminar on Implicit Research Methods - 22 January 2019 in Manchester


Join the SRA North group for a free seminar on implicit research methods. In recent years, a variety of methods have been developed to complement or challenge conventional explicit and rational research techniques. This seminar showcases three of the methods (behavioural science, reaction time testing and big data) now being used by research agencies and within government. This event should be attended by anyone interested in developments in social research methods.

Press the 'Register' button for more information and to book your free place.

The SRA North Group are pleased to present an evening of presentations and networking focused on the development of implicit research techniques in social research.

The late advertising tycoon David Ogilvy famously declared “the problem with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say”. While his assessment may seem overstated to some researchers, most would acknowledge that participants are not always accurate judges of their own behaviour.

This seminar showcases some of the techniques being used to understand what people really think, feel and do.

The evening will be chaired by Laura Byrne (Defra, formerly ICM Unlimited), with presentations from:

  • Irina Dimitriade from Mustard Research on Behavioural Economics
  • Lucien Bush from Department for Work and Pensions on how Behavioural Science is informing DWP’s work
  • Alex Turk from ICM Unlimited on how implicit measures (including reaction time testing) are being used in polling
  • Bethan Blakeley from Honeycomb on AI and ethics

The speakers will provide an overview of the methods, details of how they are being used, and thoughts on how they complement or challenge conventional social research techniques.

There will be plenty of time for questions and discussion, and we will encourage researchers with experience of using other implicit techniques to share their thoughts.

The evening will end with informal networking.

Light refreshments will be provided.

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.