Introduction to data visualisation and infographic design


One day, Foundation level. SheffieldPrice for SRA members: £195

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Infographic designer and trainer Lulu Pinney will provide a one-day hands-on workshop, introducing up to up to 16 people to the fundamentals of data visualisation and infographic design.

Data visualisations and infographics provide a great way of communicating insight – in reports, on social media, in presentations – and in the field of social research there's no shortage of material to work with, qualitative as well as quantitative. However there's little guidance out there on how to get started and how to get the best out of their use.

At the start of the process the range of possible outcomes can be a daunting prospect. Should you be going for a diagram, a dashboard, an interactive online tool? During this workshop we will consider all the factors that have an impact on the infographic you end up with – insight, audience, platform, resources – and look at the steps you need to go through to get to a good result.

While we will discuss the tools available for creating data visualisations and infographics – and have a go on laptops* in the afternoon – the emphasis of the day will be on understanding the principles that underpin a successful piece of work rather than mastering the tools to create it.

The day will involve both theory, explained with illustrated with examples, as well as exercises so attendees can explore ideas and learn for themselves.

* If you don't have, or can't bring, a laptop that's not a problem: you can join someone else to work in a small group just as effectively.

Learning outcomes

  • • How, why and when to use an infographic
  • • Defining a clear story
  • • Recognising suitable material to work with
  • • Optimising infographics for different media and audiences
  • • Understanding the role of design
  • • Confidence to have a go


  • • What are infographics?
  • • Infographics in social research
  • • The story
  • • What to visualise
  • • Storytelling techniques
  • • Introduction to graphic design
  • • A good brief
  • • The process
  • • Tools for creating infographics
  • • Common pitfalls

Who will benefit

Anyone who has an interest in creating or commissioning infographics.

Course tutor

Lulu Pinney is a freelance infographic trainer as well as PhD student, researching people’s everyday experiences with data visualisation in the workplace, in the department of Sociological Studies at the University of Sheffield.

She studied maths and science at university but remained curious about visual design and communication. This led her to the multi-disciplinary design firm Pentagram where she learnt the craft of graphic design. From there she moved into visual journalism, first designing infographics for print at Haymarket Business Publishing, and then online for the BBC News website. Then she freelanced as both infographic designer and trainer for five years, encouraging the use of infographics beyond journalism as well as writing about this on her blog Telling Information.

mrs cpd logo This course contributes 6 hours to the MRS CPD programme

Price for SRA members: £195. Use the discount code emailed to you.

VAT is not charged for SRA courses.

If you are unsure of your code, or haven't received one, please contact us.

Want to book 2+ people at the same time? We need to adjust the system to allow this, so email admin[at]the-sra[dot]

Registration on the day is from 9.00 - 9.30 am.


Cancellation policy: Full refund if cancelled 21 days or more from the course date.  No refund if cancelled 20 days or fewer from the course date.

Registrations for this course will not be accepted after 12 September 2018 at 12 noon.

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.