SRA Cymru free seminar: Experimenting with survey modes to maximise response rates
Wavehill Research will present evidence that push-to-web survey may be a viable alternative to traditional survey modes, but that the question of confidence in the results should not be underestimated.
Following the presentation there will be Q&As.
The seminar is free and will be of relevance to anyone interested in survey methods.
Press the 'Register' button for more information and to book your free place.
As part of the on-going data transformation agenda, the Government has set the ONS (and other agencies) the objective of moving all of the major surveys conducted on behalf of government departments online (e.g. the Annual Business Survey, the Annual Survey of Hours and Earnings, the Labour Force Survey, etc.). Online surveys have much appeal, in that they are perceived as less costly and also present multiple possibilities for merging with administrative data (DWP, HMRC). The General Data Protection Regulations have been amended by Act of Parliament in accordance with this agenda to facilitate the merging of survey and administrative data.
However, the big unknowns with so-called ‘push to web surveys’ are;
● How will they affect sampling and response rates?
● Are the data generated by such surveys as robust as those generated through face to face or telephone interviewing methods?
The implications for public and end user confidence in such surveys is clear;
● Will sampling issues throw into doubt the representativeness of the data generated (and thus undermine potential findings)?
● Will there be sufficiently robust protocols to ensure that administrative data are correctly and appropriately merged with survey data?
Wavehill have recently experimented with the use of push-to-web surveys for business engagement work that they have undertaken on behalf of a series of regional and local clients. This presentation will draw upon one of those surveys, undertaken on behalf of a major Combined Local Authority/Local Enterprise Partnership, in which the survey mode forms a natural experiment that allows the comparison between data generated - and thus an answer to many of these questions. The presentation will present evidence that push-to-web survey may be a viable alternative to traditional survey modes, but that the question of confidence in the results should not be underestimated.