Reporting Qualitative Data


One day, Foundation level. London. Price for SRA members: £195

Click here for more information (NatCen course)


This one day course is designed to provide researchers with core skills in writing outputs based on analysis of qualitative data. It will focus on the techniques needed to display qualitative evidence effectively in both stand-alone qualitative and integrated mixed method reports. The course will be delivered through a mix of taught sessions and practical exercises.


By the end of the workshop, participants will be able to:

  • • Plan and structure reports which include qualitative data;
  • • Use written conventions and styles that are appropriate to qualitative data;
  • • Contribute to a report which combines qualitative and quantitative data;
  • • Display qualitative evidence effectively in a written report; and
  • • Understand the factors that underpin quality in written reports of qualitative findings.


  • • The challenges of reporting qualitative data;
  • • How to plan and structure reports which include qualitative data;
  • • Forms, styles and conventions of qualitative reporting;
  • • Techniques for avoiding quantitative language in qualitative reporting;
  • • Displaying qualitative evidence in written reports;
  • • Integrating qualitative and quantitative data in written reports; and
  • • How to assess quality in qualitative reporting.

Who will benefit?

You will find this course useful if you:

  • • Are experienced in other aspects of qualitative research such as data collection or analysis, but are new to writing reports based on qualitative data analysis;
  • • Have some previous experience of reporting qualitative data but want to broaden or refresh your skills;
  • • Commission or manage qualitative research in central or local government, health or other applied policy sectors.

This course assumes an understanding of the basic principles of qualitative research, along with some prior experience of qualitative data analysis.

Course tutors

Emily Tanner is Head of NatCen's Children, Families and Work team. For 18 years, Emily has specialized in education policy research from early years to youth transitions, leading large-scale evaluations for government clients and grant-funded projects. A major part of her role is to quality assure all the reports produced by the team to ensure they communicate research effectively and meet the needs of clients. She also peer reviews reports and proposals for other organisations such as the Education Endowment Foundation, Nuffield Foundation and book publishers. Before joining NatCen in 2005, Emily held research posts at Yale University and at the University of Oxford, where she also completed a DPhil in social policy.

Jane Kerr is a Senior Researcher in NatCen's Crime and Justice team, where she specialises in carrying out qualitative research with victims, offenders and criminal justice professionals. She also has expertise in research on gambling behaviour and money management. Before joining NatCen in 2003, Jane read Human Communication at Manchester University before completing a MA in Social Anthropology at Durham University.

Price for SRA members: £195. Use the discount code emailed to you.

VAT is not charged for SRA courses.

If you are unsure of your code, or haven't received one, please contact us.

Want to book 2+ people at the same time? Get in touch: admin[at]the-sra[dot]

Registration on the day is from 9.00 - 9.30 am.


Cancellation policy: Full refund if cancelled 21 days or more from the course date.  No refund if cancelled 20 days or fewer from the course date.

Registrations for this course will not be accepted after 7 May 2018 at 12.00am.

Price: £260.00

Start Time: 9:30 am
End Time: 5:00 pm

Date: May 14, 2018

NatCen Social Research
35 Northampton Square
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Registration Details

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